On January 16, Alyssa Carducci published a story at Media Trackers-Florida in which she claimed that Michael Mann charges “$10,000 plus expenses for speaking fees.” Carducci went on to imply that greed was Mann’s reason for performing climate research and for speaking publicly about the reality of industrial climate disruption. However, Carducci’s reporting demonstrated that she lacks understanding of how much speaking engagements cost, how research grants actually operate, and of Steve Milloy’s well-documented history of being a “science denier for hire.” In addition, Carducci obtained her information by misrepresenting her affiliation when she contacted Mann’s agent to ask about Mann’s speaking fee, something that raises a number of questions about both Carducci and both Media Trackers – Florida and The Heartland Institute, where Carducci is an author for Environment & Climate News.
Scientists who are experts in their field often get paid for speaking to the public, whether that’s businesses or universities or general audiences. The more famous the scientist is, the more he or she gets paid. According to an article from 1996 in The Scientist, a “typical” speaking fee was about $2,000, although that varied widely from industry to industry and audience to audience. The same article reported that clinical researchers presenting to pharmaceutical companies could command between $5,000 and $15,000. And “famous authorities on science and medicine” could demand fees of $25,000 per lecture.
That was in 1996. If we adjust those values for inflation, that range changes to a typical fee of $3,000 to a maximum fee for “famous authorities” of about $37,000 per lecture.
According to this article in Outside Magazine online from 2007, MIT scientist and National Academy of Sciences member Richard Lindzen (who is also someone who denies that human industry is predominantly responsible for climate disruption) asks between $1,000 and $2,000 from non-corporate groups and between $5,000 and $10,000 from corporate groups. Presumably this is because corporate groups have deeper pockets than universities or community groups.
Mann is a famous scientist and a public figure. His name is arguably better known to the general public than Lindzen’s is, and as such he can command high speaking fees. And not incidentally, Carducci was claiming to be a representative of an industry group, not a university or community group. So the $10,000 she was quoted by Mann’s agent is not unreasonable given Mann’s fame and the expected audience.
Carducci also implied that Mann’s research grants were making him rich, writing that he brought about $7 million between 2006 and 2010 into Penn State’s research coffers. The problem is that no research grant, however large, makes scientists rich. There are rules in place at universities and imposed by the federal government (usually the National Science Foundation) that are designed specifically to prevent scientists from becoming rich with grant money (aka defrauding the grantor). Physical science professor Scott Mandia wrote two posts at his blog describing exactly how this works. Essentially, principal investigators have their salary reduced by some amount to account for the additional income from research grants.
Furthermore, as two S&R investigations found, Mann’s contributions to the overall Penn State research budget was essentially negligible and that scientists who were primarily motivated by greed would fare better working for fossil fuel-related industries.
Carducci also refers to science denier Steve Milloy as a “scientist” and implicitly rejects Mann’s claim that Milloy has been paid to manufacture doubt about the dangers of pesticides, second-hand smoke, etc. According to Sourcewatch, Milloy has a Bachelor of Arts in Natural Sciences and Master of Health Sciences in Biostatistics from from Johns Hopkins University. However, simply having a general science degree does not confer upon anyone the “scientist” moniker – only working scientists or one-time working scientists get to make that claim. A search of Google Scholar turned up no peer-reviewed papers written by Steven J. Milloy, and there is no evidence that Milloy has ever worked as a scientist.
There is a great deal of evidence that Milloy has been paid by the tobacco industry specifically to deny the dangers of second-hand smoke. According to Philip Morris documents stored by the Tobacco Legacy Project, Milloy’s group The Association for Sound Science Coalation (TASSC) was paid $480,000 in 1994 through Philip Morris PR company APCO International. TASSC was founded by Milloy in 1993 at the behest of APCO and Philip Morris. Before Milloy disbanded it, TASSC had a long history of denying the dangers of second-hand smoke.
And Milloy continues being paid to cast doubt upon scientific studies that identify risky products, most recently by pesticide maker Syngenta. In this case, the Center for Media and Democracy obtained court documents that showed Milloy had been paid $25,000 by Syngenta in 2008 to deny the risks of atrazine and that he’d asked for $15,000 in 2004. And one email clearly shows Milloy asking for Syngenta talking points that he can repeat in his weekly column.
After Mann posted his Facebook responses to her article, Carducci wrote that Mann was connected to Climategate along with several statements that implied he was guilty of misconduct. While everything she wrote was fastidiously factual, Carducci failed to mention that Mann was exonerated by two different Pennsylvania State University investigations and a subsequent National Science Foundation (NSF) investigation. So far as S&R was able to tell, Carducci has never before written about the details of Climategate or Michael Mann’s multiple exonerations, so it’s entirely possible that she is simply ignorant of the facts. However, writing about topics on which you know little is generally considered unwise in journalism.
As serious as her factual errors are, Carducci’s breach of journalistic ethics was much more serious. In order to obtain the $10,000 figure she quoted in her Media Trackers – Florida article, Carducci misrepresented her affiliation to Mann’s agent, Jodi Solomon of Jodi Solomon Speakers. According to Mann’s account of what happened on his Facebook page, Jodi Solomon Speakers logs every call and email they receive and “there is no record that Media Trackers was ever in touch with us. If they claim otherwise, they did so by misrepresenting themselves to us.” An update by Mann reported that Jodi Solomon had found Carducci’s phone call and that Carducci had “said she was from the Association of Air Conditioning Distributors in the state of Florida and she was helping to plan their upcoming event for 300-500 people (emphasis added).”
S&R contacted Jodi Solomon in order to confirm that what Mann wrote on his Facebook page was correct. Solomon confirmed that Mann’s quotes were accurate of statements she had made with regard to Carducci and Media Trackers.
S&R also tried to ask Media Trackers-Florida for comment via their website, but there is no list of who is associated with the organization and no contact information. S&R asked for comment via the Media Trackers – Florida Facebook page but had received no response by publication time. However, given the behavior of the original Media Trackers organization as documented by PR Watch and Sourcewatch, it is not likely that S&R’s request for comment will be answered.
Carducci’s unethical misrepresentation of her affiliation with Media Trackers – Florida raises a number of other questions given that she is also associated with The Heartland Institute. While Carducci has been writing for Media Trackers – Florida since October, 2012, she’s been writing for Heartland’s Environment & Climate News (E&CN) periodical and the Heartlander zine since at least March 2009. Furthermore, she works with James M. Taylor, editor of E&CN, who has been with Heartland since 2002 and who has been one of Media Trackers – Florida’s most prolific posters since they started up in March 2012. In fact, since June 2012 there have essentially been only three authors responsible for all of Media Trackers – Florida’s content, and two of them are also associated with The Heartland Institute.
Heartland faced a similar situation last year when Peter Gleick misrepresented himself as a board member to gain access to confidential documents and then revealed that information. Carducci certainly knew about “Fakegate,” yet she still chose to misrepresent herself to Solomon and to publish what she acquired through unethical means. This indicates that Carducci represents another example of hypocrisy at The Heartland Institute, an organization that makes a habit of being hypocritical about a great many things. Just on the issue of misrepresenting one’s associations, someone from Heartland called Greenpeace activist Cindy Baxter during the 2007 Bali climate conference, and three days later Heartland later press release that contained the recorded audio of the phone call.
S&R contacted The Heartland Institute for comment but they had not responded by publication time.
While Carducci’s behavior is an example of The Heartland Institute’s habit of hypocrisy, misrepresenting herself is unethical regardless of her affiliations. But nearly as bad as her breach of ethics was the fact that she reported on topics that she clearly knew little or nothing about, such as speaking fees, research grants, and Climategate. Carducci would do well to apply the journalism adage “write what you know” to her own reporting.