It’s no secret that the video games industry likes to compare its successes to those of the film industry. For several years now, game sales have surpassed the box office. The recent Avengers film set an opening weekend record, grossing $200 million in its first three days. Compare that to last November’s hit game, Call of Duty: Modern Warfare 3, which did $400 million of business on day one. And that doesn’t even get into the recent revolutions in social gaming and the ironically named free-to-play games.
In spite of this, the film industry continues to lead the games industry in one important way — a sustainable business environment. Continue reading