There was a time when stringing all your words together made you look ignorant, stupid, or insane. Now it makes you look #tech #savvy.
When the Tech Curmudgeon was young, there was a period where people supposedly “in the know” were claiming that, in German, you could make any word you wanted just by stringing other words together in an endless line of barely pronounceable syllables. Reality was somewhat different, in that yes, you could kinda-sorta-maybe do that every once in a while under special circumstances and if you didn’t know what the hell you were doing and didn’t mind fucking around with someone else’s language as a joke. Basically, yes, it was possible, but it made you sound like an ignorant prick, not a fluent speaker of German – fluent speakers of German didn’t need to fuck around like this to make themselves understood.
These days, however, stringing an endless line of barely pronounceable syllables doesn’t just make you sound like an ignorant prick, it also makes you sound tech and comm savvy. After all, that’s essentially what hashtags are. Continue reading