
Part five in a series. As Americans continue to succeed in the global game, expect fans to jump on the bandwagon. Back to my original thesis, noted in part one: Americans love […]
Part five in a series. As Americans continue to succeed in the global game, expect fans to jump on the bandwagon. Back to my original thesis, noted in part one: Americans love […]
Soccer’s American base is young, passionate, and more globally minded than any generation in history. In part one we saw ESPN analyst Rich Luker explaining that in the 12-24 demographic, soccer is […]
Part three in a series. Thanks to expanding TV deals, smart entrepreneurs in the MLS and a Millennial-fueled supporter culture, soccer is the fastest growing spectator sport in the country. There has […]
Part two in a series. Yes, the lawyers are coming, and football will be forced to change in ways that undercut its essential appeal. Did someone say “litigation”? From the ESPN story linked […]
Part one in a series. Several years ago I wrote a piece examining the reasons that soccer wasn’t bigger (as a spectator sport) in the US. In the end, I argued, it all […]