I recently came across a useful article over at Ragan’s PR Daily entitled “What to wear to work in the PR and marketing industry.” After reading through it, my first reaction was that it was mistitled – what it offers is good advice for what to wear to work in just about any industry. From where I sit now, there’s nothing terribly innovative about author Elissa Freeman’s advice, but it’s also true that there’s sometimes significant value in being reminded of the basics and having them presented in a tight, coherent fashion. We have so much noise in our society, so many messages screaming for our attention every waking minute, that it’s easy to lose focus on something as simple as dressing appropriately for a work culture.
Complete this sentence: “When opportunity knocks, ___________________________.”
I was pretty hard on Bode Miller after his no-show in Torino four years ago, about as hard as I’ve ever been on anyone who wasn’t in a position of political authority. Looking back, I don’t regret a word of it. He established himself as the archetype of American sports marketing, and his all-hype no-results performance was about as embarrassing as anything in the history of the US Olympic team.
“Elite” hasn’t always been an epithet. In fact, if we consider what the dictionary has to say about it, it still signifies something potentially worthy. Potentially. For instance:
e·lit·ism or é·lit·ism (-ltzm, -l-) n.
1. The belief that certain persons or members of certain classes or groups deserve favored treatment by virtue of their perceived superiority, as in intellect, social status, or financial resources.le
That definition, while technically accurate enough, could use a bit of untangling, because it embodies the very nature of our problem with elitism in America. In popular use, the term “elite” and its derivatives has been twisted into a pure, distilled lackwit essence of “liberal” – another once-proud word that fell victim to our moneyed false consciousness machine. Continue reading →
Is there a more radioactive word in American politics today than elitist?
Admit it – you saw the word and had an instinctive negative reaction, didn’t you? If not, then count yourself among the rarest minority in our culture, the fraction of a percent that has not yet had its consciousness colonized by the “evil elitist” meme. If not, you’re one of a handful of people not yet victimized by a cynical public relations frame that poses perhaps the greatest danger to the health of our republic in American history.
Pretty dire language there, huh? Perhaps we’ve ventured a little too deeply into the land of hyperbole? It might seem so at a glance, but in truth the success of any society is largely a function of the things it believes and how those beliefs shape its actions and policies. Continue reading →
In America, the Republicans are seen as the party of money and wealth. This perception is certainly accurate in one sense – the GOP is the favored party of the wealthy elite. Unfortunately, the party is also supported in large numbers by those who have no wealth, and thanks to the policies of the Republican party, no hope of ever attaining any. But they continue to support the party for reasons that seem irrational to us. Why?
In a nutshell, I want to argue here that they do so because the GOP has, through a long-term and exceptionally effective messaging campaign, drawn around itself the ideology of hope. Forgive a brief over-generalization, but they’re the party that preaches wealth and that tells people they can join the club (never mind that the message is a lie, given our current economic policy structure). In the popular frame, the Republicans are often seen as being about getting and having money while the Democrats are about taking your hard-earned money and giving it to people who didn’t earn it. Continue reading →