Video killed more than just the radio star.
“It made the record industry a one-trick pony. It became only about a three-minute single and a visual image, and if you didn’t have the three minutes you were over. The corner was turned at that point, I think, away from believing in the power of the music, and [to] believing in the power of the market. Once that corner was turned, we started on the path that has led us to this moment here, where kids are treating music as disposable.” – Michael Guido, entertainment lawyer“I think that there’s always been two different kinds – at least two different kinds of music fans. There are people that just are into songs, and there are people that are into artists.” – Danny Goldberg, record executive
The Buggles: “Video Killed the Radio Star,” the first video aired on MTV
(Read part 1, part, 2, part 3, part 4)
During the era of the record album’s dominance, from 1967-1981, audiences listened to music. For young listeners it was more often a solitary rather than social experience, often taking place in a teenager’s room, sometimes made even more solitary by the use of headphones. It was easy to lose oneself in the experience of interrelated songs telling a story, as the concept album sought to present, or share in the intimate experience of the singer/songwriter’s soul baring compositions. If a fan went to college, the experience might become more social, though still in a fairly intimate way, sharing favorite albums with a roommate or a couple of suite mates, sometimes the experience enhanced by a few beers or a joint. And such listening became part of the mating rituals of countless romantic relationships formed during one’s college years.
If a music fan watched television during this period at all, it was perhaps a concert show like ABC’s excellent, short-lived In Concert or NBC’s long-lived, less excellent faux concert show Midnight Special. One listened to music; one watched TV.
That changed August 1, 1981. Continue reading