By Amber Healy
Muzit’s policy on people who download music without paying for it is kind of counter-intuitive: If you can’t beat it or stop it, turn it into an opportunity.
Tommy Funderburk is the CEO of Muzit, a Santa Monica, California-based company that has decided to turn the tables on what some would consider music piracy. A musician who has recorded with Airplay, Boston, Whitesnake and other bands, and the founder of PayArtists, a peer-to-peer marketing platform for the music industry, Funderburk says that while there’s an ongoing and evolving conversation about the role big data plays in helping the music industry reinvent itself, his company wants to do something different.
Tommy Funderburk, CEO of Muzit.
“We come to big data from the side of the copyright owner, as recording artists ourselves, people who have been in the van and traveled around, playing concerts,” he says. “We think information is great but it’s very difficult for an artist to know what to do with that information at time.”
“We’re not condoning what some people call piracy,” Funderburk explains. “We’re trying to be realistic. We understand every song, every movie, every video game is already shared on the internet. We’ve watched the entertainment industry engage in a futile exercise, to try to find some college student and fine them for thousands of dollars (for downloading music without paying for it)…These are your fans. Why would you treat your fans this way?”
Instead, using a proprietary system that Funderburk couldn’t disclose other than to say it’s similar to the methods used by lawyers to find and track down so-called pirates, Muzit provides that information to artist as a way of opening the lines of communication.