What do we want from our art – novelty or originality?
“The… idea, then, is that every technology has a philosophy which is given expression in how the technology makes people use their minds, in what it makes us do with our bodies, in how it codifies the world, in which of our senses it amplifies, in which of our emotional and intellectual tendencies it disregards.” – Neil Postman
I think maybe it started with John Wayne.
That icon of of Real America® appeared in beer commercials for Coors – even though he’d been dead about fifteen years. I won’t spoil your day by embedding one of these atrocities, but I’ll provide a link so you can enjoy the work of whatever weasels the Real American Beer Company® hired who foisted upon the American public this ad to sell their reconstituted dog urine.
Resurrecting the Silent Generation’s favorite cowboy wasn’t enough for our consumer culture, though. Ford Motor Company, looking to begin selling Real American Cars® again since they’d ceded that task to smarter, more forward thinking car makers from our Old Mortal Enemy®, Japan, decided to add some cool to their
piece of junk – I mean innovative new car design by resurrecting a Baby Boomer icon (a guy so cool he got a name check in a Rolling Stones song), Steve McQueen. McQueen had been dead seventeen years.
And so we entered the era of the Undead cultural icon as marketing tool. Technology was harnessed to make us want to drink shitty beer because Hondo supposedly does or drive a shitty car because Frank Bullitt supposedly does. Continue reading