Walmart advertising execs need a lesson in geography. And maybe irony.
Have you seen the new Walmart commercial? Pay attention at around the 50 second mark.
Wow, great stuff, huh? Nice story being told, and what a payoff – they’re going to invest $250B over the next ten years to “products purchased from American factories.” Setting aside for a second the probability that this still won’t result in jobs that pay a living wage, there’s something a little not quite right about the ad.
Do you know what it is?
Ahhh, right. I guess there are several possibilities as to why things went wrong here.
- Whoever produced the ad doesn’t realize that Rush, the band that performs the soundtrack tune, is Canadian.
- They think WE don’t know that Rush is Canadian.
- They think Canada is part of America.
- They’re being clever because they know that Canada is in North America and that makes them American.
- They don’t understand irony.
- They think we don’t understand irony.
- They’re too lazy to care.
Whatever, here’s hoping that as this campaign continues, they invest some of that $250B into ads about buying from American factories that feature, you know, American bands. Nothing against Rush – I mean, I love Rush – but … does this even need explaining? No? Good.
Back to watching the Olympics…..
UPDATE: So much for Walmart, but WTF was Rush thinking when it decided to sell out its fans?