Let’s stop “making the complex simple”

For years my career has revolved around solving communication problems. One of my specific charges has been to “make the complex simple.” I’ve played along because many of the companies I’ve dealt with (not all, but a majority) think this way. When they do, boat rocking and cage rattling is rarely a winning strategy for advancement.

But the truth is that I’m not interested in making the complex simple. I’m interested in making the complex comprehensible. The best tool for this is education.

Put simply, you cannot make the complex simple. When you have to try, you do not have a communication problem, you have an audience intelligence problem.

Pandering masquerading as informing doesn’t solve that problem, it makes it worse.

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