As I’m sure you’ve heard, Mad Men is quite hot right now. I haven’t watched it yet, although I plan on renting season one in the near future because everybody I know tells me it’s the greatest thing since the invention of vacuum tubes.
For those who don’t know anything about the behind-the-scenes machinations of the agency world, I imagine the show is fascinating on a lot of levels, as it depicts one of America’s grand industries in its prime. These days, though, admen are the hunted, not the hunters. Their businesses are beset on all sides by forces that are shrinking their opportunities and their possibilities. Sure, we still get the occasional epic TV campaign (GEICO, Apple, Old Spice, etc.) but the business itself isn’t what it once was.
John Cavanaugh, who runs The Tap Tap Tap, has a great analysis up this morning that might be as interesting to the Mad Men fan/ad layman as it is practical for the industry insider. Give it a look.
And Happy Monday. Welcome back to the working week…