Most people view climate disruption as a horror that we and the generations before us are about to visit upon our children and grandchildren. And there’s a great deal of truth to this view. The “civilization will end if we don’t stop global warming” approach is ultimately based on negativity, specifically on fear. But as bad as the future could be, fear isn’t the only way to approach talking about climate disruption. There are positive images and positive messages that can be pulled out of climate disruption as well. It is possible to make addressing climate disruption seem fun, even sexy.
Here are two very different, but simultaneously very effective, examples of climate messaging. First, the negative.
And now the positive.
Which works (better) for you, and why?