A lot of people want music but don’t want to pay for it. Moses Avalon’s latest examines some of the complexity surrounding the issue and looks at what it will take for the music industry to solve the problem.
It is a law of commerce: you cannot sell something if there is no perceived value in it. You simply can’t. Suing people who steal music, as the RIAA did in 2003-8, is not really educating the public. It scares them a little, and perhaps this was necessary, but the conceptual effect is probably no different than TV companies suing viewers for making a tape (or DVD) of a movie shown on the air and then lending it to a friend who can’t afford their own TiVo.
So how do they reverse this? How do they get people to see the monetary value of music when they’ve spent 60 years getting you to believe that you are entitled to it for free? They could try to re-educate the public. This would probably take another 15 years, if they start today, assuming there were no obstacles. And there are many. ISP spending millions to “educate” the public that music should be free, is a large wave pushing back on the minuscule efforts that the RIAA spends on winning hearts and minds.
Great piece – read the rest here.
Thx to Wendie Colter for passing this along.