The 2007 YouTube Video Award winners have been announced (see all the nominees here), and they certainly provide fodder for debate. Not that I think the criteria were necessarily about critical standards, of course, but still.
For instance, have a look at the human tetris performance, which won the Creative category, and explain to me how it beats this.
In the Short Film category, “My Name is Lisa” affords an entrancing look at Alzheimer’s and is certainly a worthy winner.
But wow – as deserving as “My Name is Lisa” is, you hate to see something as thoughtful as “Doll Face” go home emptyhanded.
Perhaps the video that’s generated the most comment is Tay Zonday’s “Chocolate Rain,” the winner in the Music category.
Zonday has now done a new one called “Cherry Chocolate Rain” for Dr. Pepper. Understand two things: first, the new one is not a sell-out, and second, it has nothing to do with the first one. Confused? Well, read the interview with Zonday here. And if it isn’t surreal enough for you, watch the interview on Lily Allen’s show here for a slightly different approach. There’s a lot more going on that meets the eye, although I feel certain that the auteur and I could have a spirited argument over some of his critical premises.
In any case, check the awards site out when you have a few minutes. If you’re like me, you’ll come away convinced that you’ve just seen everything that’s right with the Web and everything that’s wrong with it sitting side by side, both with looks of perfect innocence on their faces.
Have a nice Saturday, huh?
Thanks to Russ Wellen and Machinist at Salon for pointing us to some of the awards’ more interesting points.