Business/Finance

Social media, innovation and clueless agencies: new report tells us what we already know

If you know anything at all about the agency world, this new report tells you a whole lot of what you already know.

‘Agencies Don’t Get It,’ Survey Says
Feb 28, 2008Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.

TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies’ abilities to help. TNS found, in its words, “Agencies don’t get it.”

So what’s the problem? More at Black Dog…