Generations

Quarterlife crashes and burns: what does it mean?

Opening night for NBC’s new Millennial-targeted series, Quarterlife, was an unparalleled disaster.

The drama series which made headlines about its transition from internet to TV, “Quarterlife,” succeeded in being a flop in its NBC debut Tuesday night, having the worst ratings in at least 20 years, according to Nielsen Media Research.

The brazilian-dollar question now becomes: what happened?

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7 replies »

  1. #1 Yes, it sucked. Cyclical generation theory aside, it just sucked.
    #2 How old were the developers, I wonder? It’s a rare, rare talent to accurately gauge the tastes of a different generation – Aaron Spelling wasn’t a legend for nothing; he had a real, if generally revolting, gift.
    #3 My last hunch – do Millennials really want to watch shows about people like them when they can just watch themselves instead?

  2. This last one is a great question, and one I can’t answer. But it’s the sort of thing people who make their livings off TV need to get answered, and in a hurry.

  3. TV? Who watches that any more? I mean, except for Battlestar Galactica? Heck, if I can crank up the ol’ browser and watch ‘Jericho’ (or pretty much anything else) online, why should I bother to ‘tune in’ (what an archaic term!) and watch it on TV?

    I’ve had my ‘quarterlife crisis’. I survived it. Life goes on. Welcome to the 21st Century, where the quality of programming is inversely proportional to the size and definition of your set.

  4. Welcome to the 21st Century, where the quality of programming is inversely proportional to the size and definition of your set.

    You had me until this – what does it mean, exactly?