Vision: Consumers will choose Gannett media for their news and information needs, anytime, anywhere, in any form. Mission: To successfully transform Gannett to the new environment. We will provide must-have news and information on demand across all media, ever mindful of our journalistic responsibilities. [emphasis added]

— from the Gannett Co. Web site.

Our Mission is to be the leading provider of local news, sports and information in the markets we serve, both in print and online. We aim to produce high-quality newspapers and Web sites that provide news and information that is relevant and compelling to our readers, and generate better reach for our advertisers, greater opportunities for our employees, and record results and increased values for our shareholders. Key to our success is our clustering strategy and capitalizing on synergies created through clustering: cross-selling advertising, combining editorial coverage, marketing regional advertising and Web site networks, and consolidating office functions among our newspapers. [emphasis added]

— from the Journal Register Co. Web site.

Mission: Belo aspires to serve its communities of readers, viewers, online users and advertisers by consistently practicing the highest form of journalism and generating revenues commensurate with the quality of the audiences this content attracts. The foundation for this aspiration is the following set of values and operating principles: Values: Integrity | Excellence | Fairness | Sense of purpose | Inclusiveness Operating Principles: Build common understandings. Apply our values. Be accountable. Practice respect and candor. Work as a team. [emphasis added]

— from the Belo Co. Web site.

We are committed to owning and operating quality media enterprises and providing the highest quality products that add value to your life. We strive to be recognized as the leading provider of community news, information and related services in every community we serve. [emphasis added]

— from the Community Newspaper Holdings Inc. Web site.

• Our employees are our most important resource. We encourage entrepreneurship and initiative. We recognize and reward achievement. … • Our customers are our lifeblood. We’re dedicated to building lasting relationships with them and meeting their needs with high-quality service beyond their expectations. … • We believe it’s good business to be good citizens of the communities we serve through volunteerism and financial support. • We are committed to helping shape a better world through responsible company and individual actions. [emphasis added]

— from the Web site of Cox Enterprises, owner of Cox Newspapers.

Our mission: To be the world’s best provider of high quality, premium branded, indispensable and conveniently accessible business and related content and information services across all consumer and enterprise media channels, consistently generating superior value to all our customers and shareholders. Core Values: • Make it Personal – all commit to make DJ one of the world’s most respected, admired and financially successful companies • Commit to the Virtuous Circle – excellent journalism, business and people are mutually reinforcing drivers of success • Live our values – quality, integrity and independence, everywhere and always • Build Value – for our customers, shareholders and employees • Constantly Innovate – content, products, technology and business processes; purposeful change and smart risk-taking • Build Top Talent – attract, develop, motivate and retain the best diverse talent; insist on teamwork; abhor silos • Get Results, Now – commit to action and results [emphasis added]

—from the Web site of Dow Jones & Co., owner of the Wall Street Journal.

Our company founder, R.C. Hoiles, left a legacy based on the principles of voluntaryism and the libertarian philosophy. Those legacy values — Integrity, Self-Responsibility, Respect for Individual Freedom, Community and Life-Long Learning — are the bedrock on which Freedom Communications operates today. We call it the Freedom Way. The Freedom Way means serving communities with integrity and respect while keeping the torch of freedom burning brightly. Opportunity for individuals, careful management of resources, commitment to the ideals of individual freedom and lifelong learning are the cornerstones of the Freedom Way. [emphasis added]

— from the Web site of Freedom Communications Inc.

• We will foster the growth and well-being of Landmark people, and respect them and deal with them forthrightly and fairly. We will set high performance standards, communicate them and help people achieve them, and reward and recognize their achievements. … • We will attract and retain diverse people who fully reflect the communities in which we operate. We will encourage them to openly express their different points of view; and we will leverage the value created by those different perspectives. … • We will set high standards of ethics and public responsibility – in our news and information products, in business practices and in relations with our communities. We will nurture accuracy, fairness and independence as prime values of our media. When we make mistakes, we will correct them promptly and honestly. [emphasis added]

— from the Web site of Landmark Communications Inc.

At Lee Enterprises, we believe quality journalism is central to our company’s success. We believe our fundamental duty is to watch out for our communities through exercise of our First Amendment rights and responsibilities. We believe our newspapers must pursue the truth and must maintain independence from undue influence by government, advertisers or other powerful forces in our communities. [emphasis added]

— from the Web site of Lee Enterprises.

Mission: Our mission is to be the leading provider of high-quality news, information and entertainment in the Southeast by continually building our position of strength in strategically located markets. Values: Our mission is driven by our core values of Integrity, Quality and Innovation. We have a long-term commitment to our employees, our customers, the communities we serve and our shareholders. [emphasis added]

— from the Web site of Media General Inc.

Our corporate mission is to be the leading provider of local news, information and services in our strategically located markets by continually expanding and leveraging our news gathering resources. We will proactively identify and develop strategic partnerships and relationships to enhance our content and services while integrating our content for dissemination across all available distribution platforms in our markets, starting with the local newspaper. We will continually strive to improve our profitability, while being a strong community partner and strengthening our work environment for our employees. [emphasis added]

— from the Web site of Media News Group.

It’s very important to remember that new technologies and new products expand the ways we can intersect with the lives and expectations of our audiences. And that is critical. But the heart of our connection to a community is the trust we have earned and the quality of the journalism we produce. It doesn’t matter how we reach audiences—Web sites, special publications, wireless. In everything we do, excellence, trust, innovation and benefit to the community are how we should be judged. [emphasis added]

— George B. Irish, president, Hearst Newspapers, and senior vice president, Hearst Corp.; from the Hearst corporate Web site.

Creating and distributing top-quality news, sports and entertainment around the world. [emphasis added]

— from the News Corp. Web site.

[W]e are executing on our strategy of: • developing innovative new products in print and online, • expanding our research and development capabilities, • rebalancing our portfolio and • implementing operational efficiency and cost reductions. [emphasis added]

— from The New York Times Co. Web site.

Our Values Creativity: We thrive on innovation and originality, encouraging risk-taking and divergent voices. Customer Focus: We value our customers, putting their needs and interests at the center of everything we do. Agility: We move quickly, embracing change and seizing new opportunities. Teamwork: We treat one another with respect—creating value by working together within and across our businesses. Integrity: We rigorously uphold editorial independence and artistic expression, earning the trust of our readers, viewers, listeners, members and subscribers. Diversity: We attract and develop the world’s best talent, seeking to include the broadest range of people and perspectives. Responsibility: We work to improve our communities, taking pride in serving the public interest as well as the interests of our shareholders. [emphasis added]

— from the Web site of TimeWarner Inc.

Integrity — Apply high standards of ethical behavior in all that we do. Our success is built on a foundation of trust. Citizenship — Serve our communities as leading citizens through excellent journalism, civic involvement and charitable giving. Customer Satisfaction — Listen to our customers and relentlessly seek new ways to serve their needs. Innovation — Encourage creative thinking, new ideas and smart risk-taking to accelerate product development and improve operations. Employee Involvement — Think and act like owners, constantly improving our company and being accountable for our actions and results. … Financial Strength — Secure our future through performance that delivers revenue and cash flow growth. [emphasis added]

— from the Tribune Co. Web site.

Company Goals 1. To produce the best newspapers, magazines, television programs, educational services and other products we can. 2. To run an outstanding business, measured by the increase in intrinsic shareholder value over time. 3. To be not just a good, but an exceptional place for people to work, and a leader in the hiring and promotion of minorities and women. 4. To be a company that provides outstanding customer service. 5. To be creative, adaptive, flexible and intelligent enough to adapt to the changes in our business environment. 6. To be a respected part of the communities where we do business. [emphasis added]

— from The Washington Post Co. Web site. Quotabull is a weekly feature of Scholars & Rogues.

4 replies »

  1. Oh, my gods…. Damn, this was not nice to do to me when I’m already in a cynical mood, Denny.

    Next week we can expect a list of the number of occasions when each of the companies you quote above break their own mission statements, right? Oh, never mind, that’s right – it’d take you WAY longer than a 168 hours to pull that list together, and we don’t have enough GB of storage at the site to store the list either.

    Nicely done.

  2. I believe there is nothing more useless in any organization than a freakin’ mission statement. Unless it’s a vision statement. Or a values statement. That’s pretty much a three-way standoff.

    Good research Doc Denny.