[UPDATE: turns out he’s not the first after all – see comments below for details.]
I’ve been yarping for months that no political campaign had yet launched mobile. There’s this massive youth generation that’s setting records for political and community activity, the mobile phone is one of their favorite things in the world, and all these politicians and their high-priced communications groups are doing … nada. I’ve talked to some of them, too.
- “We’re working on it.”
- “Yeah, thanks, I’ll pass your name on.”
- “Sounds great – here’s a list of 30 people you might try.”
- “Ummm, I have no idea who would be in charge of that.”
Well, finally this week the Obama campaign became the first to launch a mobile marketing campaign.
By signing up, you can expect periodic updates from the campaign as well as advance notice about local Obama events and important updates about Barack’s public appearances.
I signed up immediately, and if I remember correctly I think you could also get a free bumper sticker, although that part seems to be gone now.
So, what do I think? I think they might as well not be doing it. I think they decided to dip their toes in the water without understanding mobile or their audience. And I don’t expect much in the way of results unless they get serious about investing in the channel.
I have yet to receive a message when they ought to be pinging me every day or two with insight from Obama, news about events, tips on how I can get involved, anything. I don’t even know what I’m going to get when they do text me, other than event info which I’ll probably already know about.
The Obama campaign has taken this opportunity to let everybody know that they have no feckin’ clue about mobile, a message that’s sure to resonate with all those young voters suffering from perpetual thumb cramps.