By Martin Bosworth
Ok, I doubt this is happening, but you wouldn’t know it to read Sam’s screed down there. While I bemoan the lack of taste this choice for a campaign song shows me, is this really a deal-breaker when it comes to the campaign? Put more simply, who’s running for election here–a vapid and too-skinny Canadian MOR celeb or Hillary “I’m the Juggernaut, bitch” Clinton?
Sam’s point to me was that if this is just a background issue, then it’s not something to be concerned with–but when you put the issue right front and center, then it’s something to worry about–but what ARE we worrying about? That Hillary’s taste in music sucks? That she picked the blandest of a series of undoubtedly bland choices? That this is some kind of subtly placed “fuck you” to her supporters? That this is some fundamental case of brand misalignment?
Or, could it be that we may just be worried over a silly little aside for a campaign that, so far, shows no signs of slowing down and is apparently crushing all that stands before it like the aforementioned Cain Marko?
Sam is a marketing guy, and he is seriously smart when it comes to issues of branding–and most of the S&R elders take their music very seriously, as they should. So do I–though my tastes run a little more to the White Zombie than the White Album–but again, that’s not going to make me choose to plant my flag in a territory or not. While I think this may cause people who already were against Hillary to roll their eyes, and I doubt it will suddenly convince people who are on the fence to jump it, it’s really not going to decide the day.
And if it does–if someone actually decides not to pull the lever for Clinton because of her bad taste in election themes–that says more about how shallow and image-driven our political mindset is, that we’ll support a candidate because he has a deep voice, or oppose him for a $400 haircut, or decide who is going to be the leader of the free world because “I just feel like I could have a beer with him.”
Celine Dion’s screechy pipes may deafen a few kittens, but reducing your views of candidates to trivial matters absolutely kills them deader than Bill Frist. Please, when you’re deciding who to support in this election, think of the kittens, and don’t just give it away for a song.
P.S. And in terms of marketing, if a video like this doesn’t make you chuckle, then the brand has failed. C’mon–“No onion rings?” and Vince “Johnny Sack” Curatola? That’s money in the bank right there.