By Martin Bosworth
How often in a day do you find yourself reading, hearing, or saying any of the following phrases?
- “At the end of the day”
- “Lessons learned”
- “Going forward,” “moving forward,” or “way forward”
- “on the table”
- “low-hanging fruit”
To me, these phrases stick out as particularly egregious examples of the corporatist/marketing bullshit that permeates every aspect of our culture. I hear them all the time when someone’s trying to justify a mistake, or some stupid business plan that has no bearing on reality, or why their view of an issue bears no resemblance to what really happened. I don’t understand why we need to say “way forward” when we can just say “plan” or “idea.” No one outside of an MBA or law program really talks like this–but the problem is that sort of culture is encroaching on our dialogue in every way.
Hell, you know things are bad when the editor of Marvel Comics–a comic book company, let me stress–talks like he just got rejected from Wharton in his interviews.
I do my level best to speak plainly in my discourse, and avoid these easy cliche’ phrases whenever possible. I’d rather listen to someone curse their head off and say something of note when doing it than hear any more of this suit-and-tie-guy nonsense.
What are some phrases/words along this train of thought that annoy you? Post ’em in the comments and let’s have a party!