They’re winning. They’ve been winning for a long time. They’ve convinced us that the national conversation is not about a contest over power and control but rather about twisted definitions of patriotism, morality, the rights of the individual, property rights, and family values. They’re winning because they are ever more in control of the vocabulary of that conversation. They have invested heavily in winning memes — ideas and beliefs parasitically encoded into the politically and culturally unaware.
They recognized long ago that those who control the definitions of words rule the conversation. They know that rigorous repetition of their memes is akin to selling any product — advertise, advertise, advertise. That meme machine, usually cranked up biennually, now operates full time. In 30-second, televised chunks, the memes spew forth in every market. The messages are paid for by political organizations and single-minded groups quietly but heavily underwritten by those who wield wealth and power as a blacksmith’s hammer, bending comprehension by the electorate over an anvil. In hour-long, prime-time, broadcast soliloquies, their public voices ritualistically denigrate that which does not serve The Meme.