Saturday Video Roundup: creating a stop sign

Happy Saturday. For those of you who don’t work in the world of marketing and advertising, this is so accurate it’s a little scary.

6 comments on “Saturday Video Roundup: creating a stop sign

  1. I am on my EAR laughing at this. Sam, you remember that vid I did with the anxiety-producing images up front to give annuity salespeople a sense of what might drive customers to them (and, consequently, a sense of how to sell those particular annuities)? Well, more than a month later, feedback came down that it needed to be “toned down.” So, I toned it down. But not enough, it would seem. The next feedback was that it was “too negative.”

    Now, it’s just a straight-on shot of a woman talking on a phone with no cutaways to different camera angles, different focal lenghts, eyes, hands … anything.

    I’m serious.

    What I really missed from the posted video, though, is all the words and phrases I’ve come to know and love, like: “stratetgize,” “synergize,” “synergisticize,” “incetivize,” “reach out to the graphic standards department,” “get ownership,” and a host of others that warm my heart every time I hear them.

    Thanks! This made my day.

  2. Sympathy for the Agencies! Into the Hall of Fame with this, by acclaim, right next to “Doesn’t Know How To View A Rough Cut” lady.

  3. This is before legal got a hold of it, right? I mean, there wasn’t a thing about a warning on there that stopping could be hazardous to your health. And environmental warnings about how idling could lead to increases in local ozone levels…

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